36.Seo-Basic SEO terms for BloggerWhen a user clicks on a hyper text link.
CPA (cost per action) definition – Advertisers pay once an action that has been previously defined occurs. Depending on the action, this can be the riskiest for a publisher and holds the least amount of risk for the advertiser (since it knows exactly what it is paying for and only pays for specific actions). Commission Junction connects advertisers and web publishers together and provide a platform for them to interact on a CPA basis.
CPC
Cost Per Click. Some search engines charge a cost per click to advertisers. There are over 290 search engines including Google Adsense, Overture, FindWhat and LookSmart.
or Advertisers only pay when a user clicks on an ad. CPC campaigns shift risk to the publisher, as the publisher only receives payment when a user clicks on an advertisement. A publisher may have to show millions of impressions without receiving payment if users do not click on the advertisement. An example of a good CPC campaign is Google’s Adsense or Bidvertiser or Ad Brite.
CPM (cost per thousand) definition – The most basic way of measuring internet display advertising. Advertisers purchase impressions from publishers and pay on a “per thousand” basis. For example an advertiser may purchase 1,000,000 ad impressions at a $10 CPM, the total ad buy would be for $10,000. CPM campaigns benefit the publisher the most, as they have no risk, all of the risk lies with the advertiser (they are paying regardless of whether or not an action by a user occurs). An example of a network that pays affiliates on a CPM basis is Ad Brite.
CrawlerA type of a Spider that will download multiple pages from the same web site. This is for search engine indexes.
Cross Linking
Cross linking is linking across content within the same site. This is often used for navigation. This is not an acceptable form of linking if you are looking for link popularity.
CSS Cascading Style Sheets
CSS is an external file used to as styles to your web pages. This helps keep your coding clean.
Dead Link
An html link that the destination page no longer exists. Search engines check for "dead links" by spidering the page again.
Dynamic IP Address
An IP address that changes each time you connect to the internet. Most ISPs use dynamic IP addresses.
FFA
Free For All links pages. These are sites that allow anyone to add a link. These sites are looked down upon by search engines and should be avoided. These FFA pages are also a cause of much spam around the world and today that is about the only use they have.
Heading Tag
Also known as h-tags. There are 6 different sizes. They are used as headings of different sections of a site. Search engines tend to put added weight to keywords within these tags.
Inbound Link
A hyper link pointing to your site from another. Inbound links effect your link popularity and your rankings in many search engines. The text associated with this link can also effect your ranking.
Keyword
Also Keyword Phrase. A word or combination of words used to find information on a subject.
An example: The keyword Brampton Real Estate would be used to find information about real estate in the city of Brampton.
Keyword Buys
Most search engines sell some type of advertising. The search engines use keywords to help these sales. When a user types in a keyword, a specific set of ads or sponsored entries are displayed to the user.
Keyword Density
The amount of times a keyword or keyword phrase is used in the body of a page. This is a percentage value determined by the number of word on the page.
Keyword Stuffing
The act of adding way too many keywords to a page in either the text or meta information. This is frowned upon by the search engines and regarded as SPAM.
Link Popularity
The number of inbound links to a site. Link popularity is a major factor in search engine rankings now along with the associated text on the link.
MetaSearch
Searching more than one source at a time.
MetaSearch Engine
A search engine that searches several different search engines in order to return a SERP.
MetaTag
These are informational and command tags that are placed in the head section of a webpage.
Mirror Site
This would be an identical site with a different URL. Many people feel this will help them obtain better rankings, however search engines feel this is a form of spam.
Non-Reciprocal Link
When one sites link to another. This is counted in a sites inbound links. A non-reciprocal link can be a text link (example: Webmaster Key - Discussion Forums) or it can be in the form of an image.
Optimization
Creating or editing a webpage so that it will rank well in the search engines.
Page Views
The amount of times a webpage has been delivered to a browser.
Portal
Refers to search engines and directories such as Yahoo! and AltaVista.
PPC
Pay Per Click. The act of paying for each time a user clicks on your listing in certain search engines. This would include Google Adwords, Overture, FindWhat and LookSmart.
Ranking
The position that a sites entry is display in any search engine query.
Reciprocal Link
When two sites link to each other. This is counted in a sites inbound links. A reciprocal link can be a text link (example: Real Estate Brampton) or it can be in the form of an image.
Referrer
The URL of the web page a user came from before entering another site. If the referring URL is a search engine, the keyword search terms are usually shown.
Refresh Tag
This is a tag that refreshes or reloads a webpage at a set time period.
A programs that goes to websites for search engines. This program reads a website and determines if it belongs in the search index. Also know as a spider as it crawls all over the web.
Robots.txt
A text file kept in the root of a website. It tells robots, spiders and crawlers where they are allowed to go and not allowed to go on a website.
Search Engine
A web site that has crawled the web and lists 1000's of entries ranked by their own code. Google, Yahoo, MSN are the biggest 3 search engines.
Search Term
Also know as a Keyword. A word or combination of words used to find information on a subject.
SEO
Search Engine Optimization is optimizing a web site to gain the best position in the SERP
SEM
Search Engine Marketing not only optimizes the web site, but makes use of other marketing tools like PPC.
SERP
Search Engine Results Page. The page(s) generated by a search engine in response to a search query.
Spamdexing
The act of submitting webpages to a search engine using techniques that are considered unethical by search engines.
Spamming
For email, it is sending out mass unsolicited emails.
For webpages, it is using unethical practices.
Spider
Also known as Crawlers and Robots. These programs are used by search engines to retrieve web pages to include in their database. Most spiders have cute or unusual names.
Spidering
The act of a spider crawling through your website in order to add it to an index.
Submission Service
A service that submits a website to the search engines. There are ethical and unethical submission services.
Title
This is the name of the webpage usually displayed at the top of the browser window.
Traffic
The visitors to a website.
Unique Users
The count of unique visitors to a website.
URL
Universal Resource Locator. This is a website address.
URL Submission
The act of submitting a website to the search engines.
Source-http://www.leaf-seo-tools.com/search_engine_optimization_firm/seo_terms.shtml
0 comments:
Post a Comment